Internet Marketing Course
|The ideal training course for business owners, marketing executives and individuals who want to know more about internet marketing and social media marketing concepts, strategies, tips and tools. This 2-day training session will mainly cover the following:|
|SEO 101||Pay Per Click 101||Social Media 101|
|SEO (Search Engine Optimization) will help you position your website properly to be found at the most critical points in the buying process. More|| Pay Per Click Advertising (using Google AdWords) is a form of search advertising that provides a top ranking in return for payment. More
||Social media marketing has become a major piece of the search marketing puzzle and is changing the way we work, communicate and live. More|
|Google Analytics 101: You’ve built your Web site. Now what? More|
|Online Advertising & Social Media Marketing 101 – OverviewThis 2-day program is the ideal training course for business owners, marketing professionals and individuals who want to know more about internet marketing and social media marketing concepts, strategies, tips and tools. Learn what’s available in this session that is especially geared toward beginners, with details on the following topics and advice on how to succeed: SEO 101 SEO (Search Engine Optimization) will help you position your website properly to be found at the most critical points in the buying process. This SEO overview will help you understand what the search engines (especially Google, Yahoo & Bing) are looking for, and how the principle of building your site for your customers will also please the search engines. In clear, non-technical language, you’ll learn the latest optimization trends along with the best practices necessary to make an immediate impact on your internet presence and website profitability. Pay Per Click Advertising 101PPC (Pay Per Click) Advertising is a form of search advertising that provides a top ranking in return for payment. Every major search engine offers a paid placement program. Learn what’s available in this session that is especially geared toward beginners, with details on programs from major providers and advice on how to succeed. Google now powers about 83% of all search engine traffic. Successful paid search advertisers need to understand Google AdWords inside and out. During this session, we will cover best practices for Google AdWords, including the tools and tactics you’ll need to manage and optimize your campaigns, keywords, match-types, ads, bids, targeting, landing pages and quality scores for Google Search and Display networks. Google Analytics 101 You’ve built your Web site. Now what? Is it generating revenue or is it still a cost center? Are people coming? Once they come to your site, what are they doing? Where are they coming from? Which areas of my website need to be improved? All these questions can be answered by interpreting your Web analytics data using Google Analytics. You will be able to track which online marketing initiatives are cost effective and see how visitors actually interact with your site.
Social media marketing has become a major piece of the search marketing puzzle and is changing the way we work, communicate and live. Companies are amazed by the influence social media is having and want to understand how to use it effectively.
This session is designed to guide you through the complex landscape of social media and how it relates to your brand or web property. You’ll learn about the leading sites, the functionality they provide, and best practices for interacting in these virtual places. You’ll also come away with some valuable tips on how to effectively leverage your brand, services and products in different social media environments including Facebook, Twitter, LinkedIn, YouTube, Flickr, Wikipedia, Review Sites, Digg, and more. The session will also include suggestions how to integrate social media with other channels of online marketing effectively.
Anyone involved in advertising campaigns and want to get the very best results for their marketing budget, including sales and marketing staff, online marketers and consultants.
Also, people who are involved in the design, performance or online advertising of a web site including web designers, web developers, consultants as well as students and non-specialists who want to learn about Internet Marketing and Social Media Marketing. This training program is targeted to those with responsibility for developing or implementing an organization’s online/digital strategy, including marketing managers, communication specialists, webmasters and IT managers or those who would like to a pursue a career in online advertising.
The following companies have already sent their delegates in our earlier training programs: